Group work British Airline Essay Example | Topics and Well Written Essays - 2500 words

Group work British Airline - Essay Example British Airways: Vision and Strategies The vision of British Airways is to emerge as the leading international premium airline throughout the globe. British airways has come up with several strategies towards the fulfilment of this long term vision. The organisation is committed to achieve the same through efficient cost base and its focus on the excellent customer service (UBS, n.d., p.2). All these would decide how quickly the airline would be able to revive from the recent economic downturn. Moreover, these significant strategies would help the organisation to establish a sustainable as well as profitable future for its business by benefiting its employees, partners, customers, shareholders and other stakeholders. In the coming years, the airline company would remain its focus on the aviation industry. The core business would remain on moving people and cargo. The airline company would offer to attract the customers from across the globe. They want the people across the globe to w ish to fly with British Airways whenever it is possible. The company has come up with few significant strategic goals which the organisation would strive to attain and wish to be. British Airways aims to be desired carrier for the long haul premium customers. The organisation has identified the long-haul premium customers, key to its profitability. The organisation tries to align its product, service and network according to customers’ requirements. Furthermore, the carrier would also keep its strong presence in cargo service and short-haul segments. All these sectors play a crucial role to support the core business of this organisation. British Airways is looking forward to its extension in other cuties. However, at the same time, the company works to gain and sustain its leading position in London. The city is seemed to be its financial centre of its business as this is one of the biggest airline industry across the globe. It is very crucial for British Airways to ensure th at Heathrow remains as a crucial global hub. As a consequence, the airline company has been influential to influence the government decisions regarding the relevant policies as well as works along with the airport owners to continue on the infrastructural development activities (British Airways, 2010). The drive for extension worked out well with the merging of British Airways and Iberia. Joining with Iberia would fetch total revenue of $ 18.5 billion placing it third across the Europe. With this consolidation, the group has given a tight competition to Air France –KLM and Germany’s Deutsche Lufthansa AG (Rothwell, 2011). British Airways would continue to satisfy the requirements of its customers and enhance the margins through the introduction of new revenue streams in the business. The group would be introducing profitable additional services to the customers which would add value and strengthen this leading brand. The new products and services would be introduced to utilize its assets and organisational capabilities to satisfy the requirements of the core customers, which would, in turn, enhance the customers’ loyalty. British Airways also communicates with the travel agents to understand the new services offered by the competitors (Perreault, 2006, p.284). Analysis of Internal Environment Financial Analysis The

The Scarlet Letter: Governor Bellingham And Hypocrisy :: essays research papers

Governor Bellingham is the leader of the Boston Colony. He is therefore supposed to be one of the most pious and upstanding members of the community. As he â€Å"makes the rules†, he is supposed to follow them to the letter. This is why, when Hester visits his house to deliver his gloves, she is so surprised at its state. Instead of a humble abode tastefully decorated in the muted pastels and earthtones of the Puritan lifestyle, she was slightly amused (but not particularly surprised) to find very near the opposite. Before they even enter, she is struck by the opulence of the house. It had walls which were â€Å"overspread with a kind of stucco, in which fragments of broken glass were plentifully intermixed; so that, when the sun fell aslant-wise over the front of the edifice, it glittered and sparkled as if diamonds had been flung against it by the double handful. The brilliancy might have befitted Aladdin’s palace rather than the mansion of a grave old Puritan ruler . It was further decorated with strange and seemingly cabalistic features and diagrams, suitable to the quaint taste of the age, which had been drawn in the stucco when newly laid on, and had now grown hard and durable, for the admiration of after times.† This was not in accordance of the laws of hard work, sacrifice, and the â€Å"swearing off† of earthly pleasures that the Puritans abided by. In fact, it was garish and nearly gaudy, and not fitting for a man of his rank. These descriptions in The Scarlet Letter further illustrate the hypocrisy and pretense of virtue of the Bostonians. Inside, Hester is confronted with more show and splendor. Not only is the house itself well made and well decorated, but the pair is greeted at the door by one of Bellingham’s bond-servants. For a Puritan who is taught (and teaching) that each should be compassionate to his fellow man, owning one as property is fairly misleading to the rest of the colony. The house is fashioned after those of the lords and ladies of England, and contains lofty ceilings, steepled arches, and knickknacks of all shapes, sizes, and purposes (including a tankard for the purpose of swilling ale). A leader of a community as â€Å"committed to the Lord† as Boston should be spending his time reading his Bible and praying rather than imbibing, should he not?

Donald Duk Essay

Donald Duk is the story of a young man coming to terms of his identity as an American with Chinese descent and heritage. Donald felt that most Americans are prejudiced against Chinese so if he were to become American, he should reject his Chinese identity. Yet, at home, his parents also detest American culture. He began to be interested of his Chinese heritage because of the Central Pacific Railroad, which is a part of the Transcontinental Road built mostly by the Chinese immigrants. Upon reading Donald Duk, the interesting points of research include the immigration of Chinese to the United States, the reaction of Americans to immigration as well as the existence of racism and the way in which new generations of Chinese-Americans deal with issues of culture and identity. Outline for the Paper I. Reactions and thoughts on â€Å"Donald Duk† A. Responses to â€Å"Donald Duk† B. Literary Value of â€Å"Donald Duk† II. Issues Dealt with by â€Å"Donald Duk† A. Identity Crisis B. Chinese Immigration C. Racism in the United States Conclusion: How young Chinese-Americans in the United States Deal with identity and cultural issues. Annotated Bibliography Chao, R. K. (2003). Extending Research on the Consequences of Parenting Style for Chinese Americans and European Americans. Child Development, 72 (6), 1832-1843. Chinese parents do not know how to deal with the pressures and identity problems that beset their children. This journal article explores the issue and provides helpful recommendation for Chinese-American families. Chin, K. (1999). Smuggled Chinese: Clandestine Immigration to the United States. New York: Temple University Press. This book chronicles the history of Chinese immigration to the United States. What the immigrants did in the US and how they were brought there. This book can help provide background information about Chinese immigration. Chinese American Citizens Alliance. (2008). 65th Anniversary of Repeal of Chinese Exclusion Act. Retrieved 9 February 2009 from http://www. cacanational. org/. The Chinese Americans Citizens Alliance is a good source of facts and data concerning the experiences of Chinese Americans in contemporary United States. In addition to this, they may also have historical background and further information, which may serve as primary data for research. Rothstein, E. (2008). Museum Review: Seattle Asian Museum Moves Around the Corner and Into Its Identity. The New York Times, May 31, 2008. Retrieved 8 Feb 2009 http://www. nytimes. com/2008/05/31/arts/design/31muse. html? scp=2&sq=chinese%20american%20identity&st=cse. This museum review presents some information about Chinese and their role in the development of Seattle. The museum and the article, too, helps one understand the accomplishments of Chinese and Asians in the United States.

Skraelings The Viking Name for the Inuits of Greenland

Skraeling is the word that the Norse (Viking) settlers of Greenland and the Canadian Arctic gave to their direct competition in their wanderings westward from their home countries. The Norse had nothing good to say about the people they met: skraelings means little men or barbarians in Icelandic, and in the historical records of the Norse, the skraelings are referred to as poor traders, primitive people who were easily scared off by Viking prowess. Archaeologists and historians now believe the skraelings were more likely members of one or more of the extremely well arctic-adapted hunter-gatherer cultures of Canada, Greenland, Labrador, and Newfoundland: Dorset, Thule and/or Point Revenge. These cultures certainly were far more successful than the Norse in most of North America. There is an island known as Skraeling Island with a Thule occupation on it located off the coast of Ellesmere Island. That site contains 23 Thule Inuit house ruins, numerous tent rings, kayak and umiak supports, and food caches, and it was occupied during the 13th century. The naming of the island of course neither supports nor disputes the Thule identification with Skraelings. Norse Movements in the late 9th Century Archaeological and historical evidence suggests that the Vikings settled Iceland about AD 870, settled Greenland about 985, and made landfall in Canada about 1000. In Canada, the Norse are believed to have landed on Baffin Island, Labrador, and Newfoundland, and all of those areas were occupied by the Dorset, Thule, and Point Revenge cultures at about that time. Unfortunately, radiocarbon dates are not precise enough to pinpoint the timing of which culture occupied which part of North America when. Part of the problem is that all three cultures were arctic hunter-gatherer groups, who moved with the season to hunt different resources at different times of the year. They spent part of the year hunting reindeer and other land mammals, and part of the year fishing and hunting seals and other marine mammals. Each culture has distinctive artifacts, but because they occupied the same places, its difficult to know for certain that one culture didnt simply reuse another cultures artifacts. The Dorset Culture The most convincing evidence is the presence of Dorset artifacts in association with Norse artifacts. The Dorset culture lived in the Canadian Arctic and parts of Greenland between ~500 BC and AD 1000. Dorset artifacts, most significantly a fragile Dorset oil lamp, were definitely found at the Norse settlement of Lanse aux Meadows in Newfoundland; and a few other Dorset sites appear to contain Norse artifacts. Park (cited below) argues that there is evidence that the Lanse aux Meadows artifacts may have been retrieved by the Norse from a nearby Dorset site, and other artifacts may have the same provenance and thus may not necessarily represent direct contact. Traits which have been attributed as Norse in ca AD 1000 North America are spun yarn or cordage, human carvings which portray European facial features, and wooden artifacts exhibiting Norse stylistic techniques. All of these have problems. Textiles are known in the Americas by the Archaic period and could easily have been obtained from connections with cultures from the northern United States. Human carvings and stylistic design similarities are by definition conjectural; further, some of the European style faces predate the securely-dated and documented Norse colonization of Iceland. Thule and Point Revenge The Thule were long considered the likely colonizers of eastern Canada and Greenland, and are known to have traded with the Vikings at the trading community of Sandhavn in southwestern Greenland. But recent redating of the Thule migration suggests that they didnt leave the Bering Strait until about 1200 AD and, although they rapidly spread eastward into the Canadian Arctic and Greenland, they would have arrived much too late to reach Lanse aux Meadows to meet with Leif Ericson. The Thule cultural traits disappear about 1600 AD. Its still possible that the Thule were those people who shared Greenland with the Norse after 1300 or so--if such an unpleasant relationship could be called shared. Finally, Point Revenge is the archaeological name for the material culture of the immediate ancestors of the people who lived in the region from AD 1000 to the early 16th century. Like the Thule and Dorset, they were in the right place at the right time; but secure evidence making an argument for cultural connections is lacking. The Bottom Line All sources unequivocally tie the skraelings to Inuit ancestors of North America including Greenland and the Canadian Arctic; but whether the specific culture contacted was Dorset, Thule or Point Revenge, or all three, we may never know. Sources Edgar K. 2015. The Presentation of Native Americans from the Icelandic Sagas to the Present Day: A Historiographical Research Essay. Saber and Sword 4(1): Article 7.Friesen TM, and Arnold CD. 2008. The Timing of the Thule Migration: New Dates from the Western Canadian Arctic. American Antiquity 73(3):527-538.Howse L. 2013. Revisiting an Early Thule Inuit occupation of Skraeling Island, Canadian High Arctic. Études/Inuit/Studies 37(1):103-125.Park RW. 2008. Contact between the Norse Vikings and the Dorset culture in Arctic Canada. Antiquity 82(315):189–198.Wallace BL. 2003. L’Anse aux Meadows and Vinland: An Abandoned Experiment. In: Barrett JH, editor. Contact, Continuity, and Collapse: The Norse Colonization of the North Atlantic. Turnhout, Belgium: Brepols Publishers. p 207-238.