Project management db5 Essay Example | Topics and Well Written Essays - 250 words

Project management db5 - Essay Example The engineering team deals with product development and production processes and not product launch and this identifies poor audience visualization (Guffey and Almonte, 2009). Poor audience visualization is also evident from the fact that the audience lacked interest in the presentation and this led to conflict at the initial stages of the presentation. Terry could have better prepared for the presentation through audience profiling and through adequate response to the profiling (Guffey and Loewy, 2010). He could have identified appropriate message to the engineering team such as the team’s previous success in products’ development and possible need for improvement, and specific features that may be successful in the market. He should have also anticipated the team’s possible negative response and used communication skills to captivate the audience. Terry could have handled the questions by moderating them to respond to a question at a time, or by convincing the audience to wait until the end of the presentation (Krizan, Merrier and Logan, 2010). After Terry left the room, the project manager should assume the responsibility of bridging the created gap between the marketing team and the engineering team in order to foster future collectivity. In order to get the engineering group’s buy in, I would be sensitive to possible difference between the group and my marketing group and understand strategies for overcoming challenges from the differences (Karmakar, 2012). This would ensure an understanding and increase chances of getting the buy

Strategy management Assignment Example | Topics and Well Written Essays - 3000 words

Strategy management - Assignment Example This paper will analyse environmental scanning that helps to develop relevant strategy. In this process, various management models and tools will be used. Finally, some relevant and effective recommendations will be provided followed by a conclusion. Tribe Stout Company (TSC) is small stout manufacturing company situated in Galway city of Ireland. TSC, a family-run company was started by John Murphy in 1980 and it was engaged in making traditional Irish stout for the Galway’s local market. Initially, the company focused on increasing the tourist demand of beer in local bars, pubs, hotels and restaurants. The company is not organised in a systematic manner and moreover, it does not focus on important areas for its marketing operations. However, the company offers very high quality products to its customers. It sells the traditional Irish stout in 250ml and 500ml bottle. Its high quality products has even fetched it international quality awards. The company depends exclusively on the local market and local suppliers, as the founder of company wanted to be popular as a local manufacturing company. Recently, the competition in this sector has increased significantly due to growing number for domestic and international competi tors. An analysis of a company focuses on its strengths and weaknesses. It is very essential for decision makers to indentify the company’s internal position as it reflects the company’s condition and capabilities. A company operates with the help of its internal departments like account and finance, human resource, sales and marketing and manufacturing departments. The primary purpose of internal analysis is to â€Å"understand the degree to which the organisation can deal with external opportunities and threats† (Marcus, 2006, p.46). The internal analysis of Tribe Stout Company (TSC) depicts its major advantages and disadvantages. In order to compete with the existing