Nike strategic fit Essay Example | Topics and Well Written Essays - 500 words

Nike strategic fit - Essay ExampleNike aspires to serve the human authorization through sports - as the company states, We feel lucky to have a genuine, altruistic reason to be the service of human potential. Thats the great benefit of sports, and were mirthful to be in the middle of it.2 Kotler (1974) states that, an individuals beliefs or conceptions about what is desirable, good or bad - forms the value system. In todays competitive environment such a value system plays a crucial role not only in satisfying customer needs but in taking on the competition as well. A company can acquire competitive advantage on its rivals on account of marketing efforts, brand building, value creation, innovation, functional efficiencies etc. but more important is to sustain the leading edge. Value creation forms the core component for sustaining the competitive advantage. Mele and Colurci (2006) provide distinctive paradigms for value as such.